Google Generation

The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availability and use of search engines, such as Google, give rise to a different type of scholar who seeks out and utilises online information sources and thereby develops a different orientation to learning from older generations whose information seeking practices became established initially in the offline world.- Provides a one of the most comprehensive analyses yet on the evolving nature of information search behaviour- Combines a review of a wide range of international research evidence combined with original, cutting edge research- Directed towards industry end-users and policy makers as well as academics with shared scholarly interests