Giving By Generation: Examining the shifts in giving among donor generations

Full of powerful insights on how Gen Z, Millennials, Gen X, and Boomers each approach charitable giving, Giving by Generation shares key findings on how much each generation gives and where, how often they're volunteering, and the ways they want to communicate. This special report also explores the impact of COVID and the role of technology in giving, as well as how different fundraising strategies resonate with each generation.

Whatever fundraising engagement plan you have in place, Giving by Generation will inform the way you assess it and plan for future success.