Future-fit

Marking the 50th anniversary of the European International Business Academy (EIBA), the 2024 Annual Conference in Finland was more than a celebration-it was a call to action. This volume captures the spirit of that milestone gathering, where scholars from around the world came together to reimagine the future of international business (IB) research. As the field enters a new era, contributors to this collection explore how we can challenge established thinking, reshape theoretical foundations, and pursue bold, impactful research that addresses the pressing needs of our time. Book B of this volume expands current knowledge on governance models, and introduces novel applications of research methods and frameworks that can help push the boundaries of IB.In a world marked by deepening societal polarisation, mounting global challenges, and ongoing geopolitical uncertainty, international business must evolve. This volume advocates for a more transdisciplinary approach one where academics, practitioners, policymakers, and creatives collaborate to produce knowledge that bridges disciplines and sectors. By rethinking what we study, how we study it, and why it matters, this volume offers a visionary roadmap for the next 50 years of IB scholarship grounded in relevance, responsibility, and the pursuit of societal impact.