From GDPR confusion to privacy first marketing

From GDPR confusion to PRIVACY FIRST marketing is the practical guide every marketer has been waiting for. Written by a practitioner for practitioners, it turns complex privacy regulations into clear, actionable insights that help you stay compliant while building stronger, more trustworthy customer relationships. This book cuts through legal jargon to show how respecting privacy is not just a regulatory necessity; it is a competitive advantage. With real-world perspective, engaging explanations, and an eye on the fast-changing landscape, it empowers marketing professionals to confidently navigate GDPR and beyond. If you want to stop feeling overwhelmed by privacy rules and start using them as a foundation for smarter, more sustainable marketing, this is your playbook. Said about the book: "I've read it. And I'm getting this one for our entire marketing department " Zorana Frydal Privacy Officer at Stena Metall AB "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style " Richard Andersson Group Digital Manager at Trelleborg