Formula Marketing

What the marketing experts are saying aboutFORMULA MARKETING
What a refreshing marketing book! FormulaMarketing brings business reality and responsibilityback to the profession of marketing, while demystifyinghow to measure performance and providebottom-line growth to any company.James Hedgecock, Vice President of BusinessDevelopment, Dimension One Spas

Formula Marketing takes the proven marketingpractices used at major corporations and reducesthem to a simple formula that works for everyone.This book is a cross between a tried-and-trueinstruction manual and a letter of encouragementfrom a friend.

Lisa Fine, formerly International Vice Presidentof Marketing, Expense Reduction Analysts;Vice President of Marketing Services,Washington Mutual Card Services;and Director of e-Visa Marketing, VISA USAThis book is a must read for marketers lookingto deliver real results to their organization. Wilkeyreally gets the ROI and gives you a pathway todeliver it.Marques McCammon, Chief Marketing Offi cer,nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera MotorsFormula Marketing gives you the basic tools tocreate a successful marketing plan.nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver