Flying High

"If you want to know what it takes to develop a great business–not just an airline–Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman’s amazing personal journey and business innovativeness to life in an interesting and exciting manner."
–Dave Sclair
Publisher Emeritus, General Aviation News

"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman’s true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It’s a must-read for people in any business seeking success."
–Howard J. Rubenstein
President, Rubenstein Associates, Inc.

"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman’s secret at JetBlue? It’s a new concept called understanding what your customers really need. Neeleman’s fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read, I raced through the book in one sitting."
–Rinker Buck
Aviation journalist and author, Flight of Passage: A Memoir