First Marketing Campaign

The Apostle Paul was one of the most significant figures in world history, but also a controversialone. Some have claimed he invented Christianity, others argue that he was a messenger of thereal founder, Jesus Christ. In his life he was first a vigorous persecutor of those who followedthe teachings of Jesus. Then Paul claimed he had encountered Jesus who told him to changeand become an evangelist of those teachings to the Gentiles. Why did anyone believe that thispersecutor of these first Christians had really changed?Using a contemporary marketing model, the author explores how Paul, who obviously knewnothing about marketing, attempted to implement each aspect of that model. But was Paulsuccessful? How many Gentiles were actually converted? How many churches did Paul actuallycreate? These and other questions are explored in this unique and original interpretation of Paul smissionary work. The book stands out from others about Paul by an in-depth exploration of the pagan culturewhere he sought to make converts. It explores how Paul transformed concepts which Gentilesfound extremely objectionable to positive ideas they willingly embraced. The book concludeswith an overall evaluation of the positive and negative approaches Paul utilized in his effort tolaunch what was the first marketing campaign in history