Fashion Entrepreneurship

"e;This is a useful step-by-step guide for starting your own apparel boutique or online business."e; Marissa Zorola, University of North Texas, USWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas.Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Resources- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions- Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground