Essentials of Marketing Research

Facts101 is your complete guide to Essentials of Marketing Research. In this book, you will learn topics such as Secondary Data, Literature Reviews, and Hypotheses, Exploratory and Observational Research Designs and Data Collection Appro ..., Descriptive and Causal Research Designs, and Sampling: Theory and Methods plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.