Essentials of Marketing Management

Facts101 is your complete guide to Essentials of Marketing Management. In this book, you will learn topics such as PERSPECTIVES ON CRM AND MARKETING METRICS, MANAGING MARKETING INFORMATION, UNDERSTANDING CUSTOMERS: BUSINESS TO-CONSUMER MARKETS, and UNDERSTANDING CUSTOMERS: BUSINESS TO-BUSINESS MARKETS plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.