
Escalation of Commitment in Internationalization Processes
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
- Alaotsikko
- The Role of Bounded Rationality in the Uppsala Model
- Kirjailija
- Björn Röber
- Painos
- Softcover reprint of the original 1st ed. 2018
- ISBN
- 9783319887142
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 25.8.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 194