
Escalation of Commitment in Internationalization Processes
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
- Alaotsikko
- The Role of Bounded Rationality in the Uppsala Model
- Kirjailija
- Björn Röber
- Painos
- 1st ed. 2018
- ISBN
- 9783319691015
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 17.11.2017
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 194