Ernest Dichter and Motivation Research
Sidottu, 2010
englanti
143,10 €
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
- Alaotsikko
- New Perspectives on the Making of Post-war Consumer Culture
- Toimittaja
- S. Schwarzkopf, R. Gries
- ISBN
- 9780230537996
- Kieli
- englanti
- Paino
- 518 grammaa
- Julkaisupäivä
- 20.8.2010
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 293
