English Shop-Fronts, Old and New

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. It is hoped that the undoubted merit of a large number of the carefully selected examples given in this book will persuade architee'ts in general that the shop-front has infinite possibilities of good architectural treatment. It may also help commercial men to understand the qualities that make an artistic and effective front. It is desirable that the shop-keeper should realize that with a general public gradually becoming more appreciative of what is not commonplace or vulgar in design, it behoves him to make his shop-front architecturally interesting and attractive.