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Emotion and Reason in Consumer Behavior
Tallenna

Emotion and Reason in Consumer Behavior

Kirjailija:
sidottu, 2006
englanti
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Kirjailija
Arjun Chaudhuri
ISBN
9780750679763
Kieli
englanti
Paino
360 grammaa
Julkaisupäivä
9.1.2006
Sivumäärä
182