Tallenna
Embedded Lead Users inside the Firm
Kirjailija:
nidottu, 2012
englanti
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. I show which factors foster the lead userness of employees and what characterizes embedded lead users’ behaviors.
- Alaotsikko
- How Innovative User Employees contribute to the Corporate Product Innovation Process
- Kirjailija
- Tim Schweisfurth
- ISBN
- 9783658000653
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 5.10.2012
- Kustantaja
- Springer
- Sivumäärä
- 221
