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Embedded Lead Users inside the Firm
Tallenna

Embedded Lead Users inside the Firm

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. I show which factors foster the lead userness of employees and what characterizes embedded lead users’ behaviors.
Alaotsikko
How Innovative User Employees contribute to the Corporate Product Innovation Process
ISBN
9783658000653
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
5.10.2012
Kustantaja
Springer
Sivumäärä
221