Siirry suoraan sisältöön
Dynamic Models of Advertising Competition
Tallenna

Dynamic Models of Advertising Competition

Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
Alaotsikko
Open- and Closed-Loop Extensions
Painos
Softcover reprint of the original 1st ed. 1991
ISBN
9789401713160
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
3.10.2013
Kustantaja
Springer
Sivumäärä
122