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Doing Business in Newly Privatized Markets
Tallenna

Doing Business in Newly Privatized Markets

Kirjailija:
sidottu, 2000
englanti

During the past decade, thousands of former state-controlled companies in more than 100 different countries have entered the private sector. These firms range in size and commercial significance from small family-owned kiosks in Russia to some of the largest, most influential corporations in Western and Central Europe, Latin America, and Asia. Miller provides a comprehensive, business-oriented perspective on the origin and geographic expansion of the privatization movement, and describes the methods that governments use and the objectives they hope to achieve in the divestment of state assets. He identifies the formative influences on these new companies, as well as the operating needs created by the privatization process. Privatization-intensive markets are examined in relation to their importance, type of companies involved, and the challenges they present. Miller's book also discusses alternate methods of market expansion, such as reaching newly privatized firms through a strategic marketing program. His book will be essential reading for academicians and graduate students in international business and world trade, as well as their practitioner counterparts in corporations and multilateral development agencies.

Alaotsikko
Global Opportunities and Challenges
Kirjailija
Russell Miller
ISBN
9781567202601
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
30.8.2000
Sivumäärä
344