
Digital Services in the 21st Century
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.
- Includes services, underlying technologies, and internal capabilities for social network advertising
- Covers market dynamics that determine the successes and failures of service offerings
- Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
- Alaotsikko
- A Strategic and Business Perspective
- Kirjailija
- Antonio Sanchez, Belen Carro
- ISBN
- 9781119314851
- Kieli
- englanti
- Paino
- 544 grammaa
- Julkaisupäivä
- 21.7.2017
- Kustantaja
- Wiley-Blackwell
- Sivumäärä
- 240