Design With You in Mind

Behind every stunning interior lies a world of unexpected challenges, creative solutions, and the systems required to make them a reality.

In Design With You in Mind, award-winning designers Josephina Serra and Lauren Webb share the unfiltered story of how they built Form Collective from a startup into one of Vancouver's trusted design firms. Whether you are a homeowner ready to build, a contractor seeking new design partners, or an industry professional looking to scale your business, this book offers a blueprint for excellence built on balance.

A New Approach to Design

Move beyond purely aesthetic-driven design. Josephina and Lauren introduce their philosophy of "Design With You in Mind," a client-centered approach that prioritizes functional space planning and human experience over fleeting trends. Discover how they refined the client experience with transparent, fixed-fee pricing models and a structured 6-step design process that turns chaos into clarity.

Real Stories, Real Lessons

From the "funny files" of furniture delivery disasters to the triumphs of being named two-time finalists for Western Living's Designer of the Year (Robert Ledingham Memorial Award), this book is candid, educational, and inspiring. It bridges the gap between the technical realities of building and the creative vision of modern home decor.

Whether you are planning your dream home or building your design legacy, Design With You in Mind proves that superior design stems not just from artistic expression, but from a synthesis of beauty, practicality, and responsibility.