Design with Generative AI

In an age when AI is rapidly reshaping creative practice, this book bridges the worlds of design and technology to reveal how artificial intelligence is transforming both the tools and materials of creativity. The book argues that understanding AI — its inner mechanisms, possibilities, and limitations — is now as essential for designers as understanding color or composition. Drawing parallels between historical shifts in materiality and today’s algorithmic frontier, it shows how machine learning can become a new medium for human expression rather than a substitute for it. Written by experts fluent in both design thinking and technical innovation, Design with Generative AI moves beyond surface-level tutorials to offer a systematic, accessible framework for creative professionals seeking to harness generative AI with intention and control. Through clear explanations of foundational theories, case studies of leading techniques such as diffusion models, ControlNet, and LoRA, and practical demonstrations within real design contexts, the book provides the knowledge and confidence needed to engage with AI critically and creatively. Ultimately, Design with Generative AI is a guide to AI literacy for the creative community: a resource that encourages dialogue between designers and technologists, fosters trust in AI as a partner in innovation, and inspires new approaches to visual creation rooted in both technological depth and artistic vision.