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Design and Brand
Tallenna

Design and Brand

On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
Alaotsikko
The Influence of Product Form on the Formation of Brands
ISBN
9783824475940
Kieli
saksa
Paino
310 grammaa
Julkaisupäivä
28.3.2002
Sivumäärä
228