Dealing with a Dealership

Buying a car can be a complicated, arduous process that often leaves customers wondering who they can trust, whether they should lease or buy their next car, what their trade-in is really worth, and whether they should purchase after-sale products like extended warranties.

Steve Clifford relies on his twenty-seven years of experience owning and managing franchises for seven automobile makes to explain the inner-workings of a car dealership. Through his proven tools and insiders information, consumers will learn how to:

identify decision makers in each dealership department;

negotiate the price of a car before purchasing;

take advantage of undisclosed dealer incentives;

distinguish between rebates and low-interest loans;

calculate a lease payment; and

Negotiate a fair used car purchase.

Dealing with a Dealership shares insightful and valuable information that teaches consumers how to cut through the complex maze of a car dealership, unlock the secrets to saving money on a purchase, and understand complicated paperwork that will ultimately lead to a fair deal.