Tallenna
Customer Engagement Marketing
nidottu, 2018
englanti
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
- Toimittaja
- Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
- Painos
- Softcover reprint of the original 1st ed. 2018
- ISBN
- 9783319872070
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 18.8.2018
- Kustantaja
- Springer International Publishing AG
- Sivumäärä
- 328
