Culture and Communication as Two Sides of the Same Coin

Academic Paper from the year 2021 in the subject Communications - Journalism, Journalism Professions, , language: English, abstract: According to Anteneh (2012), the controversial concepts of culture and communication, as the two key components, often causes conceptual difficulties and make the study of intercultural communication a highly complex activity for researchers. It is because these two core concepts are difficult to define and their association needs a thorough understanding. More interestingly, these concepts are among the most searched concepts on the web engines. These concepts are extensively defined more than most other popular constructs in social studies in spite of the significant differences among scholars in conceptualizing the terms. Although quite a few significant studies and research have been carried out, culture in its different representations is unique to each moment, situation, group and individual. In this sense, communication is also unique to each situation; neither culture nor communication are unchanging concrete realities. Scholars agrees culture and communication have been defined and re-defined repeatedly, as they are concepts that are intimately linked with what is intrinsically human.