Palgrave Business & Management Collection

We live in a time of exciting possibilities. The business world is being transformed as digital technologies shift the basis of competition from machine-intensity to human-intensity. The foundations of success in today''s fast-moving global economy are the creative capacities of people, competitive advantage is now based on insight, imagination and innovation. But meeting the challenges of value-creation in this digital era requires a revolution in thought, outlook and practice. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. This practical guide explains how to revolutionise your management strategies, create value for your customers and grasp the new opportunities offered by the digital era.