Tallenna
Creating Customer Value Through Strategic Marketing Planning
This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
- Alaotsikko
- A Management Approach
- Kirjailija
- Edwin J. Nijssen, Ruud T. Frambach
- Painos
- 1st ed. Softcover of orig. ed. 2001
- ISBN
- 9781441948700
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 3.12.2010
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 152
