
Creating Corporate Reputations
Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a framework to enhance their corporation's desired reputation.
- Alaotsikko
- Identity, Image, and Performance
- Kirjailija
- Grahame Dowling
- ISBN
- 9780199252206
- Kieli
- englanti
- Paino
- 475 grammaa
- Julkaisupäivä
- 13.6.2002
- Kustantaja
- Oxford University Press
- Sivumäärä
- 320