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Creating Corporate Reputations
Tallenna

Creating Corporate Reputations

Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super-brands and it presents managers with a framework to enhance their corporation's desired reputation.

Alaotsikko
Identity, Image, and Performance
Kirjailija
Grahame Dowling
ISBN
9780199252206
Kieli
englanti
Paino
475 grammaa
Julkaisupäivä
13.6.2002
Sivumäärä
320