Contemporary Advertising

Facts101 is your complete guide to Contemporary Advertising. In this book, you will learn topics such as The Big Picture: Economic and Regulatory Aspects,, The Scope of Advertising: From Local to Global,, Marketing and Consumer Behavior: The Foundations of Advertising,, and Market Segmentation and the Marketing Mix: Determinants of Advertising ... plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.