Consumer behaviour in Greece during economic crisis

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper examines the characteristics of the Greek consumer prior and during the crisis based on the study of various researches. Its main objective of this paper is the comparison of the Greek consumer style prior to the crisis and during the crisis and the extent to which this is in accordance to the typical consumer profiles in recession times. Another objective is to show that an exogenous factor such as economic recession effects consumer behaviour more than individual factors such as personality.