Consumer Behavior and Marketing Strategy

Facts101 is your complete guide to Consumer Behavior and Marketing Strategy. In this book, you will learn topics such as Introduction to Affect and Cognition, Consumers` Product Knowledge and Involvement, Attention and Comprehension, and Attitudes and Intentions plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.