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Competitive Dynamics in the Mobile Phone Industry

Kirjailija:
Sidottu, 2013
englanti
72,80 €

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Kirjailija
C. Giachetti
ISBN
9781137373694
Kieli
englanti
Paino
518 grammaa
Julkaisupäivä
22.7.2013
Sivumäärä
147