cogito ergo non opus est machina: I think therefore do not need a machine

Legions of CIOs, CTOs, CDOs, Big Data Wizards, AI-ers, IoT gurus, stealth HR Borgs, and swarms of ERP vendors confront today's beleaguered CEOs. Before the advent of the PC, it was enough to get an A-list MBA, polish your shoes, keep your nose clean, play golf with the right crowd, and presto, your career path was all set. But today's CEO is akin to a member of Odysseus's seafarers who were warned to resist the lure of the Sirens. The Sirens' refrain the CEO hears today is: "listen and reap Golden ROI."The basic argument is this: financial strength through competitive superiority is only possible if the Enterprise embraces the advantages offered by the cloud, Big Data, AI, IoT. Those who fail to do so will perish. This paperback "lecture" challenges that assumption by offering several actions the CEO can take to avoid the lure of the Sirens' song.