
Character Merchandising
This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.
- Alaotsikko
- Protection Under IP Laws
- Kirjailija
- Vandana Mahalwar
- Painos
- 2024 ed.
- ISBN
- 9789819756278
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 1.9.2024
- Kustantaja
- SPRINGER VERLAG, SINGAPORE
- Sivumäärä
- 150