Careers in Internet Advertising and Marketing

This insightful resource offers students who are interested in both advertising and computer technology an accessible yet comprehensive look into the emerging careers in this evolving industry. Readers are given insights into positions that never before existed, including what the job requires on a day-to-day basis, the education and training necessary, and what the future holds for these positions in this ever-changing industry. Careers covered include Online Marketing Directors, Online Copywriters, and Search Engine Marketers. Also included in selected sidebar material is real-world advice from industry insiders. This volume offers hard-to-find insight into careers in promoting products on the Internet, and is an invaluable resource for young people interested in the Internet and advertising.