Tallenna
Business Strategy in the Online Industry
At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.
- Alaotsikko
- Market and Network Strategy in Multi-Layered Industries
- Kirjailija
- Christian Göttsch
- Painos
- 2000 ed.
- ISBN
- 9783824473182
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 26.1.2001
- Kustantaja
- Deutscher Universitats-Verlag
- Sivumäärä
- 323
