Business Public Relation and Etiquette

This book covers the introduction of business public relations, business PR information, business PR planning, business PR implementation and evaluation, business PR media, business image and etiquette, business etiquette in communication, business etiquette in special events, business etiquette catering, business etiquette around the world. Each chapter is arranged with learning objectives, case introduction, specific operation, the main points, reviews, reading analysis and discussion, training and practice, reading platform of business public relations and etiquette.