River Publishers Series in Multi Business Model Innovation, Technologies and Sustainable Business

The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students who intend to launch a start-up business in the IT field. It offers a practical view of the process of modeling, designing and developing an IT start-up and can be used by entrepreneurs who wish to launch their own start-up. The chapters cover: marketing plans and market; financial and investment plans; and economic-financial projections.