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Business Communication: Developing Leaders for a Networked World: 2026 Release ISE

74,90 €

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment—transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.

Kirjailija
Cardon Peter
Painos
6
ISBN
9781266110139
Kieli
englanti
Paino
1356 grammaa
Julkaisupäivä
13.2.2026