Tallenna
Building Routes to Customers
The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.
- Alaotsikko
- Proven Strategies for Profitable Growth
- Kirjailija
- Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
- Painos
- 2009 ed.
- ISBN
- 9780387799506
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 5.2.2009
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 196
