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Branded Spaces
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Branded Spaces

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents.

Alaotsikko
Experience Enactments and Entanglements
ISBN
9783658015602
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
16.3.2013
Kustantaja
Springer
Sivumäärä
278