
Brand Assets
In this title the author argues for the separate disclosure of brands as assets of a company, irrespective of whether they have been purchased or built within the corporation.
- Kirjailija
- Tony Tollington
- ISBN
- 9780470844236
- Kieli
- englanti
- Paino
- 454 grammaa
- Julkaisupäivä
- 22.4.2002
- Kustantaja
- John Wiley Sons Inc
- Sivumäärä
- 168