Brand Aid

Think branding is just for large corporations, marketing directors and cows? Think again. Each one of us has a brand- which is shaped by what we do, say, write and otherwise present ourselves to others. We can''t fully control how others see us. But many of us don''t even try. Brand Aid isn''t a book about manipulating others, putting on airs or saying things you don''t really mean. It IS about using our words and actions mindfully. This straightforward guide presents essential advice for anyone who wants to succeed in today''s competitive and interconnected world.