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Brand Aesthetics
Tallenna

Brand Aesthetics

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Kirjailija
G. Mazzalovo
Painos
1st ed. 2012
ISBN
9781349340552
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
24.7.2012
Sivumäärä
230