This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
Beyond Ethical Consumption
Ilmainen kuljetus yksityishenkilöille! Lähetetään 1‑3 arkipäivässä.
- Kirjailija: Gianluigi Guido M. Irene Prete Marco Pichierri
- Alaotsikko: Religious-like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
- Kieli: englanti
- Julkaistu: 2016-03
- ISBN: 9783034321037
- Kustantaja: Peter Lang AG, Internationaler Verlag der Wissenschaften
- Sivumäärä: 187
- Paino: 272 grammaa