
Behind the Wheel at Chrysler
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read this book]" (New York Times Book Review). Index.
- Kirjailija
- Doron P. Levin, Levin
- ISBN
- 9780156004749
- Kieli
- englanti
- Paino
- 463 grammaa
- Julkaisupäivä
- 1.10.1996
- Kustantaja
- Mariner Books
- Sivumäärä
- 368