
Behavioural Business
This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.
- Alaotsikko
- The Psychology of Decisions in Economy, Business and Policy Contexts
- Toimittaja
- Janneke Blijlevens, Meg Elkins, Ananta Neelim
- Painos
- 2023 ed.
- ISBN
- 9789811955488
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 12.4.2024
- Kustantaja
- SPRINGER VERLAG, SINGAPORE
- Sivumäärä
- 222