Basic Marketing Research

Facts101 is your complete guide to Basic Marketing Research. In this book, you will learn topics such as Research Design, Exploratory Research Design: Secondary Data, Exploratory Research Design: Syndicated Sources of Secondary Data, and Exploratory Research Design: Qualitative Research plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.