Tallenna
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
- Kirjailija
- Philip Kotler, Waldemar Pfoertsch
- Painos
- 1st ed. Softcover of orig. ed. 2006
- ISBN
- 9783642064708
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 12.2.2010
- Sivumäärä
- 357
