An Approach Towards Valuation of a Business A Case Analysis

Business Valuation is the process of determining the current worth of an asset or a company by using different techniques. Valuation is done in order to determine the asset value of a company in the market. The pertinent book focusing on various purposes, principles and premises of business valuation, builds a theoretical understanding of various techniques and approaches of valuation. The business under valuation as a case analysis is, Redmond Pro Printing, Inc. Florida (US). The primary purpose for which the valuation of the company was assumed as assigned was to value 100% control interest of equity for charitable contribution to FCC. For the purpose, Databases reviewed for this valuation included Bizcomps, Done Deals, Pratt's Stats, and the IBA Market Comparison Database. The valuation carried out under Capitalization of Earnings Method; Adjusted Net Asset Method; Guideline Public Company Method; and Merger and Acquisition Method were reconciled after adjusting a small discount for lack of marketability.